Toutiao, which means “headlines”, is a news aggregator. Toutiao is the latest trend in the Chinese market that utilises data mining AI technology to recommend valuable and personalised information to its 200 million daily active users. It’s quickly growing into one of China’s most important apps. Users spend an average of 76 minutes a day on the app even surpassing WeChat. The gender ratio for Toutiao user is 3/2, majority of the app user is young males. 85% user aged between 18 and 30. Based on the user's browsing habits and preferences, the app is able to capture all these information to effectively push out the most relevant content to the user.
With Toutiao marketing, you can expand your business brand awareness and reach the targeted audience in the huge Chinese market. Send us your enquiry and get FREE quote now!